Essays on the herding behavior in online reviews and its consequence
Online consumer review (OCR) is an important source of product information. But how do reviews from friends affect the contents of subsequent reviews? And will the subsequent review contents also be influenced by prior reviews from users from the same city (i.e., neighborhood effect)? Although resea...
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| Format: | Thesis-Doctor of Philosophy |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/168490 |