Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation

The COVID-19 pandemic accelerates e-commerce adoption, which naturally induces an expedited acceptance of innovative last-mile deliveries. Focusing on self-collection via parcel lockers, this study investigates consumers’ behavioural change, maintenance and habit formation related to e-commerce deli...

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Main Authors: Wang, Xueqin, Wong, Yiik Diew, Kim, Thai Young, Yuen, Kum Fai
Other Authors: School of Civil and Environmental Engineering
Format: Journal Article
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/170328
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author Wang, Xueqin
Wong, Yiik Diew
Kim, Thai Young
Yuen, Kum Fai
author2 School of Civil and Environmental Engineering
author_facet School of Civil and Environmental Engineering
Wang, Xueqin
Wong, Yiik Diew
Kim, Thai Young
Yuen, Kum Fai
author_sort Wang, Xueqin
collection NTU
description The COVID-19 pandemic accelerates e-commerce adoption, which naturally induces an expedited acceptance of innovative last-mile deliveries. Focusing on self-collection via parcel lockers, this study investigates consumers’ behavioural change, maintenance and habit formation related to e-commerce deliveries in response to the pandemic. We use a survey instrument for data collection (n = 500) and structural equation modelling for data analysis. Anchored on the risk–attitude–norm–ability–self-regulation (RANAS) framework, this study found that risk, attitude, norm, ability and self-regulation factors related to using the contactless shopping-delivery channel lead to the formation of self-collection habits, and that the formation process is fully mediated by consumers’ maintenance motivation to use the channel. Furthermore, consumers’ online shopping habit partially mediates the relationship between the maintenance motivation and self-collection habit formation. Additionally, model comparisons are conducted,revealing the differentiated habit formation processes. The findings contribute to a theoretical understanding of the formation of delivery habit as driven by the pandemic. Practical implications are also created which guide logistics and e-commerce operators’ interactions with consumers in the post-pandemic period.
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spelling ntu-10356/1703282023-09-07T03:38:31Z Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation Wang, Xueqin Wong, Yiik Diew Kim, Thai Young Yuen, Kum Fai School of Civil and Environmental Engineering Engineering::Civil engineering COVID-19 Pandemic Habit Formation The COVID-19 pandemic accelerates e-commerce adoption, which naturally induces an expedited acceptance of innovative last-mile deliveries. Focusing on self-collection via parcel lockers, this study investigates consumers’ behavioural change, maintenance and habit formation related to e-commerce deliveries in response to the pandemic. We use a survey instrument for data collection (n = 500) and structural equation modelling for data analysis. Anchored on the risk–attitude–norm–ability–self-regulation (RANAS) framework, this study found that risk, attitude, norm, ability and self-regulation factors related to using the contactless shopping-delivery channel lead to the formation of self-collection habits, and that the formation process is fully mediated by consumers’ maintenance motivation to use the channel. Furthermore, consumers’ online shopping habit partially mediates the relationship between the maintenance motivation and self-collection habit formation. Additionally, model comparisons are conducted,revealing the differentiated habit formation processes. The findings contribute to a theoretical understanding of the formation of delivery habit as driven by the pandemic. Practical implications are also created which guide logistics and e-commerce operators’ interactions with consumers in the post-pandemic period. 2023-09-07T03:38:31Z 2023-09-07T03:38:31Z 2023 Journal Article Wang, X., Wong, Y. D., Kim, T. Y. & Yuen, K. F. (2023). Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation. Electronic Commerce Research and Applications, 60, 101273-. https://dx.doi.org/10.1016/j.elerap.2023.101273 1567-4223 https://hdl.handle.net/10356/170328 10.1016/j.elerap.2023.101273 2-s2.0-85162135718 60 101273 en Electronic Commerce Research and Applications © 2023 Elsevier B.V. All rights reserved.
spellingShingle Engineering::Civil engineering
COVID-19 Pandemic
Habit Formation
Wang, Xueqin
Wong, Yiik Diew
Kim, Thai Young
Yuen, Kum Fai
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation
title Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation
title_full Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation
title_fullStr Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation
title_full_unstemmed Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation
title_short Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation
title_sort does consumers involvement in e commerce last mile delivery change after covid 19 an investigation on behavioural change maintenance and habit formation
topic Engineering::Civil engineering
COVID-19 Pandemic
Habit Formation
url https://hdl.handle.net/10356/170328
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