Podcasting : a potential threat or complement to radio?
Now that podcasting has emerged, how will radio and in particular, radio as a serious communication medium (RSCM) react to it? Will it regard podcasting as more of a threat of all? This study seeks answers to the question through in-depth interviews. Special emphasis is placed on 938 LIVE - Singapor...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1710 |