Sonic branding of meat- and plant-based foods: the role of timbre

Despite the wide body of literature available on the sound symbolism of food, the role of timbre in influencing food perception is yet underexplored. Given the shared gender stereotypes between timbre (musical instruments) and foods, this research examined the relationship between masculine/feminine...

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Bibliographic Details
Main Authors: Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/172163