Online-to-offline platforms: examining the effects of demand-side usage on supply-side decisions
This study explores the impact of demand-side usage of digital platforms on operational decision-making by supply-side firms. The positive impact of digital platforms on product sales is established in the literature. However, this study focuses on the perspective of supply-side firms, examining the...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/172527 |