Online-to-offline platforms: examining the effects of demand-side usage on supply-side decisions

Online-to-offline platforms: examining the effects of demand-side usage on supply-side decisions

This study explores the impact of demand-side usage of digital platforms on operational decision-making by supply-side firms. The positive impact of digital platforms on product sales is established in the literature. However, this study focuses on the perspective of supply-side firms, examining the...

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Bibliographic Details
Main Authors: Wan, Xing, Jha, Ashish Kumar, Kazantsev, Nikolai, Boh, Wai Fong
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2023
Subjects:
Business::Management
Digital Platforms
Vertical Relationships
Online Access:https://hdl.handle.net/10356/172527

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