Consumer-to-consumer E-commerce: creating the optimal pricing strategy for price-sensitive consumers in the C2C market
Consumer-to-Consumer (C2C) has seen a rise in popularity over the last few years. The COVID-19 pandemic has played a crucial role, with lock down measures being executed by governments across the world. With more spare time and income, many have turned to selling their unwanted items on C2C platform...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/172804 |