Nudging private Ryan: mobile microgiving under economic incentives and audience effects

Technology-augmented choice-making impacts many facets of business. The use of economic incentives under the ubiquitous mobile ecosystem for prosocial behavior has been shown to be particularly effective. We build on the previous work on this topic and study how mobile-based economic incentives and...

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Bibliografiska uppgifter
Huvudupphovsmän: Lee, Dongwon, Gopal, Anandasivam, Lee, Dokyun, Shin, Dongwook
Övriga upphovsmän: Nanyang Business School
Materialtyp: Journal Article
Språk:English
Publicerad: 2024
Ämnen:
Länkar:https://hdl.handle.net/10356/174014