Nudging private Ryan: mobile microgiving under economic incentives and audience effects

Technology-augmented choice-making impacts many facets of business. The use of economic incentives under the ubiquitous mobile ecosystem for prosocial behavior has been shown to be particularly effective. We build on the previous work on this topic and study how mobile-based economic incentives and...

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Bibliographic Details
Main Authors: Lee, Dongwon, Gopal, Anandasivam, Lee, Dokyun, Shin, Dongwook
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10356/174014