Negative halo effects of sustainable packaging
More firms are adopting “green packaging” due to regulatory and environmental concerns. The alcoholic beverage industry has recently joined the lobby and major producers have introduced creative paper bottles for their alcoholic drinks. Previous research on sustainable labeling (e.g., eco-friendly l...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/174280 |