Vibe Cheque: a communications campaign encouraging healthy spending habits among young adults when interacting with buy-now-pay-later payment arrangements

Vibe Cheque: a communications campaign encouraging healthy spending habits among young adults when interacting with buy-now-pay-later payment arrangements

Vibe Cheque is a financial literacy campaign launched in December 2023, empowering young Singaporeans aged 18 to 29 to adopt healthy spending habits when interacting with “Buy-Now-Pay-Later” (BNPL) payment arrangements. Within three months, the campaign met all seven output objectives and raised beh...

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Bibliographic Details
Main Authors: Tan, Athena Jiaxin, Chua, Vernice Jie Qi, Samson, Keith, Low, Seth
Other Authors: Nuri Kim
Format: Final Year Project (FYP)
Language:English
Published: Nanyang Technological University 2024
Subjects:
Social Sciences
Buy-now-pay-later
Financial literacy
Communications
Online Access:https://hdl.handle.net/10356/174397

Internet

https://hdl.handle.net/10356/174397

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