Explicating the effects of in- versus out-group membership and collective action framing on social media activism messages

Social media activism is a relatively recent phenomenon that has taken off worldwide, where many have taken to social media platforms to relay messages on sociopolitical issues such as racism. However, factors that influence the effects of such activism messages are yet to be studied. This research...

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Bibliographic Details
Main Authors: Lou, Chen, Yap, Chelsea Ning Rei, Zhou, Xuan, Lim, Ji Ah, Koh, Melody Tingyi, Tan, Aik
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10356/174905
https://ijoc.org/index.php/ijoc/article/view/20982/4493