Chinese drama in Singapore : yesterday, today and tomorrow.
This project is a practical planning and implementation paper, which looks to better position MediaCorp Chinese language dramas in the overseas television market. MediaCorp's efforts to export its Chinese language drama serials overseas have largely been unsuccessful despite a burgeoning market...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1752 |