The effect of children's voice on intertemporal decision making: a behavioural economics experimental study

Financial institutions often use children and their voices in their campaigns to encourage people to save. Similarly, the literature on trustworthiness and cuteness all point to the possibility that children’s voices could encourage people to be more patient. However, there has yet to be any study o...

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Detalhes bibliográficos
Principais autores: Ong, Tulip Yu Lay, Tan, Jerell Yong Jun, Tan, John Zhu En
Outros Autores: He Tai-Sen
Formato: Final Year Project (FYP)
Idioma:English
Publicado em: Nanyang Technological University 2024
Assuntos:
Acesso em linha:https://hdl.handle.net/10356/175593