Faces in advertising: exploring the interplay of attractiveness, realness categorisation, and purchase intentions
While digital ad spending is projected to soar in Singapore, a new player emerges – artificial intelligence. Powerful AI tools like Generative Adversarial Networks (GANs) promise significant cost savings in content creation. Particularly, the emergence of hyper realistic AI-generated faces may have...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2024
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| Online Access: | https://hdl.handle.net/10356/177872 |