Social media influencers helping the world? Uncovering their advantages and tipping factors in cause-related marketing
While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whether and how influencers’ traits that contribute to their commercial success also translate to cause-relat...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/179551 |