Anthropomorphism for wildlife: the effects of anthropomorphic cues and phylogenetic closeness on perceived animal-human similarity, conservation intention, and donation behavior
The use of anthropomorphic animal messengers (AAMs) is a popular practice in the field of conservation communication. Research has shown that the use of AAMs can promote conservation intention among audiences. However, there is little study on what variables enable an AAM to be effective. Drawing up...
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| Format: | Thesis-Master by Research |
| Language: | English |
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Nanyang Technological University
2024
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| Online Access: | https://hdl.handle.net/10356/179662 |