Deployment of customer relationship management in small and medium enterprises in Singapore.
Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to int...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1799 |