Deployment of customer relationship management in small and medium enterprises in Singapore.
Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to int...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1799 |
| _version_ | 1811694793766469632 |
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| author | Cho, Cecilia Yen Min. |
| author2 | Suliman Hawamdeh |
| author_facet | Suliman Hawamdeh Cho, Cecilia Yen Min. |
| author_sort | Cho, Cecilia Yen Min. |
| collection | NTU |
| description | Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to introduce and perhaps, establish a way for the future of CRM in Singapore. |
| first_indexed | 2024-10-01T07:13:13Z |
| format | Thesis |
| id | ntu-10356/1799 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:13:13Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/17992019-12-10T14:46:49Z Deployment of customer relationship management in small and medium enterprises in Singapore. Cho, Cecilia Yen Min. Suliman Hawamdeh Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to introduce and perhaps, establish a way for the future of CRM in Singapore. Master of Science (Information Studies) 2008-09-10T08:36:19Z 2008-09-10T08:36:19Z 2002 2002 Thesis http://hdl.handle.net/10356/1799 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations Cho, Cecilia Yen Min. Deployment of customer relationship management in small and medium enterprises in Singapore. |
| title | Deployment of customer relationship management in small and medium enterprises in Singapore. |
| title_full | Deployment of customer relationship management in small and medium enterprises in Singapore. |
| title_fullStr | Deployment of customer relationship management in small and medium enterprises in Singapore. |
| title_full_unstemmed | Deployment of customer relationship management in small and medium enterprises in Singapore. |
| title_short | Deployment of customer relationship management in small and medium enterprises in Singapore. |
| title_sort | deployment of customer relationship management in small and medium enterprises in singapore |
| topic | DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations |
| url | http://hdl.handle.net/10356/1799 |
| work_keys_str_mv | AT choceciliayenmin deploymentofcustomerrelationshipmanagementinsmallandmediumenterprisesinsingapore |