Persuasion for protection: an analysis of online safety videos on YouTube

Purpose: Public service announcements (PSAs) have been shown to be effective instruments that raise awareness, educate society, and change behaviors and attitudes. Many governments and organizations have utilized PSAs on social media to promote online safety among children and youth. However, we hav...

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Bibliographic Details
Main Authors: Huang, Liuyu, Goh, Dion Hoe-Lian, Yin, Stella Xin
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10356/180551