Reviving the national soul communication and national integration in China's market economic era.

Reviving the national soul communication and national integration in China's market economic era.

This study is grounded in three cases of national campaigns in China's market economy era: Beijing's bid for year 2000 Olympics (Bid case), national commemoration of Mao Zedong's 100th anniversary (Mao case), and national celebration of the 50th anniversary of China's victory ove...

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Bibliographic Details
Main Author: Chen, Yanru.
Other Authors: Kuo, Eddie Chen-Yu
Format: Thesis
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1835

Internet

http://hdl.handle.net/10356/1835

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