Emotional hedging : a football fan's perspective.
The concept of "emotional hedging" advocates insuring against an undesired outcome so that the payout can be used to offset the negative feelings generated by this outcome. Many studies have established that risk-averse individuals are more likely to engage in hedging behaviour in the fi...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/19297 |