Business prospects of a virtual book exhibition in Singapore.
This dissertation seeks to evaluate the business prospect of organising a virtual book exhibition on the Internet in conjunction with a physical fair. The approach to the research is twofold. First, it gathers general feedback on publishers' and consumers' interest to participate in a virt...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20033 |