Strategic change management : case study of National Semiconductor Corporation

A long established semiconductor company has just embarked on a strategic change process. The company has successfully concluded the first phase of its transformation from a troubled to a viable company and is now at the onset of its second phase to transform it into a great company. The company ado...

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Bibliographic Details
Main Authors: Rahamat Bidin, Tan, Han Eng
Other Authors: Chung, Lai Hong
Format: Thesis
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/20062