The bank loyalty of polytechnic students in Singapore.

The purpose of our study was to find the factors which contribute to the loyalty of the student toward banks. We aimed to establish the causal relationship between those factors that affect loyalty and examine the strength of the relationship. A loyalty model was constructed which enabled the curren...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Cho, Joong Jae., Tan, Ben Kim Liang.
Awduron Eraill: Philip, Gerrard
Fformat: Traethawd Ymchwil
Iaith:English
Cyhoeddwyd: 2009
Pynciau:
Mynediad Ar-lein:http://hdl.handle.net/10356/20065