Bank selection criteria and multiple banking phenomena in Singapore.
This study sought to determine in a Singapore context, the pertinent criteria for the selection of a bank and to establish the factors that influence the multiple banking phenomenon. The study also examined whether there were major differences between the different demographic groups in bank selecti...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20096 |