Integrative model for market selection : case study of a Mexican beer company.
Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/20222 |
| _version_ | 1826114190540013568 |
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| author | Monforte, Wilbert. |
| author2 | Ian, McGovern |
| author_facet | Ian, McGovern Monforte, Wilbert. |
| author_sort | Monforte, Wilbert. |
| collection | NTU |
| description | Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance. |
| first_indexed | 2024-10-01T03:35:26Z |
| format | Thesis |
| id | ntu-10356/20222 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:35:26Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/202222024-01-12T10:12:17Z Integrative model for market selection : case study of a Mexican beer company. Monforte, Wilbert. Ian, McGovern Nanyang Business School DRNTU::Business::Industries and labor Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance. Master of Business Administration (International Business) 2009-12-14T09:11:50Z 2009-12-14T09:11:50Z 1997 1997 Thesis http://hdl.handle.net/10356/20222 en NANYANG TECHNOLOGICAL UNIVERSITY 127 p. application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Monforte, Wilbert. Integrative model for market selection : case study of a Mexican beer company. |
| title | Integrative model for market selection : case study of a Mexican beer company. |
| title_full | Integrative model for market selection : case study of a Mexican beer company. |
| title_fullStr | Integrative model for market selection : case study of a Mexican beer company. |
| title_full_unstemmed | Integrative model for market selection : case study of a Mexican beer company. |
| title_short | Integrative model for market selection : case study of a Mexican beer company. |
| title_sort | integrative model for market selection case study of a mexican beer company |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/20222 |
| work_keys_str_mv | AT monfortewilbert integrativemodelformarketselectioncasestudyofamexicanbeercompany |