Integrative model for market selection : case study of a Mexican beer company.
Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee...
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| Formato: | Tesis |
| Lenguaje: | English |
| Publicado: |
2009
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| Acceso en línea: | http://hdl.handle.net/10356/20222 |