The use of internet as a strategic tool to disseminate local bank information

The use of internet as a strategic tool to disseminate local bank information

This research set out to study the potential of Internet as a strategic tool to disseminate local bank information. The local banks' web sites evaluated were those of DBS, OCBC, OUB and UOB. A questionnaire was used to conduct a survey on 95 respondents. The questionnaire was administered to a...

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Bibliographic Details
Main Author: Wong, Choy Pheng.
Other Authors: Harvey, Ross
Format: Thesis
Language:English
Published: 2009
Subjects:
DRNTU::Business::Finance::Electronic banking
DRNTU::Library and information science::Libraries::Information systems
Online Access:http://hdl.handle.net/10356/20472

Internet

http://hdl.handle.net/10356/20472

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