A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB)
This qualitative study is an attempt to uncover specific course-related information needs and highlight the relationship between demands of course curricula and the information seeking behaviour of a group of students undertaking a professional diploma in marketing with a private education institute...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/20520 |