A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB)
This qualitative study is an attempt to uncover specific course-related information needs and highlight the relationship between demands of course curricula and the information seeking behaviour of a group of students undertaking a professional diploma in marketing with a private education institute...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/20520 |
| _version_ | 1811687149679935488 |
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| author | Yek, Chun Hong. |
| author2 | Hepworth, Mark |
| author_facet | Hepworth, Mark Yek, Chun Hong. |
| author_sort | Yek, Chun Hong. |
| collection | NTU |
| description | This qualitative study is an attempt to uncover specific course-related information needs and highlight the relationship between demands of course curricula and the information seeking behaviour of a group of students undertaking a professional diploma in marketing with a private education institute. A combination of research methodologies were used to solicit variegated data related to the context of a group-based marketing assignment where students had to act the roles of problem solvers and decision makers. Nine categories of information seeking episodes were derived from part of the data obtained. The main types of information sought by students and their main sources of information consulted associated with the project were identified. In addition, general information needs within the framework of students' decision making process were suggested. |
| first_indexed | 2024-10-01T05:11:43Z |
| format | Thesis |
| id | ntu-10356/20520 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:11:43Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/205202020-09-27T20:16:04Z A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB) Yek, Chun Hong. Hepworth, Mark School of Applied Science DRNTU::Library and information science::Libraries::Information literacy This qualitative study is an attempt to uncover specific course-related information needs and highlight the relationship between demands of course curricula and the information seeking behaviour of a group of students undertaking a professional diploma in marketing with a private education institute. A combination of research methodologies were used to solicit variegated data related to the context of a group-based marketing assignment where students had to act the roles of problem solvers and decision makers. Nine categories of information seeking episodes were derived from part of the data obtained. The main types of information sought by students and their main sources of information consulted associated with the project were identified. In addition, general information needs within the framework of students' decision making process were suggested. Master of Science (Information Studies) 2009-12-15T03:11:12Z 2009-12-15T03:11:12Z 1996 1996 Thesis http://hdl.handle.net/10356/20520 en NANYANG TECHNOLOGICAL UNIVERSITY 72 p. application/pdf |
| spellingShingle | DRNTU::Library and information science::Libraries::Information literacy Yek, Chun Hong. A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB) |
| title | A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB) |
| title_full | A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB) |
| title_fullStr | A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB) |
| title_full_unstemmed | A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB) |
| title_short | A study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by Singapura Institute of Business (SIB) |
| title_sort | study on the information needs and the associated information seeking behaviour of students undertaking a professional diploma in marketing offered by singapura institute of business sib |
| topic | DRNTU::Library and information science::Libraries::Information literacy |
| url | http://hdl.handle.net/10356/20520 |
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