A study on the effects of corporate social responsibility (CSR) initiatives on the brand equity of Tully's Coffee.
In recent times, there is much media attention and speculation on corporate social responsibility (CSR) being a sustainable and long-term brand value. CSR is now recognized as a brand differentiator for many businesses. This report serves to draw findings from the perception of tertiary students on...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/21207 |