Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with a tarnished reputation and examine the perceptions of Singaporeans, should SIA set up a low cost carrier and what are their needs and expectations of low cost airlines.
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/2124 |