Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.
This study aims to investigate the significance of the iPhone among Millennials in Singapore. I attempt to study the interaction between individuals and their iPhones and in particular the kinds of meanings and values that individuals place upon the iPhone, which affected their justifications in the...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/22660 |