Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans.
This study aims to investigate the significance of the iPhone among Millennials in Singapore. I attempt to study the interaction between individuals and their iPhones and in particular the kinds of meanings and values that individuals place upon the iPhone, which affected their justifications in the...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/22660 |
| _version_ | 1811679831338778624 |
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| author | Tan, Bishi. |
| author2 | School of Humanities and Social Sciences |
| author_facet | School of Humanities and Social Sciences Tan, Bishi. |
| author_sort | Tan, Bishi. |
| collection | NTU |
| description | This study aims to investigate the significance of the iPhone among Millennials in Singapore. I attempt to study the interaction between individuals and their iPhones and in particular the kinds of meanings and values that individuals place upon the iPhone, which affected their justifications in the purchase of the iPhone. I found the influence of personal networks to be a key factor in providing information for respondents, leading to eventual ownership of the iPhone, and various reasoning for iPhone purchases by young Singaporeans to be determinative of their consumer behaviour. |
| first_indexed | 2024-10-01T03:15:24Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/22660 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:15:24Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/226602019-12-10T12:41:48Z Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans. Tan, Bishi. School of Humanities and Social Sciences Patrick Williams DRNTU::Social sciences::Sociology::Social influence DRNTU::Business::Marketing::Consumer behavior This study aims to investigate the significance of the iPhone among Millennials in Singapore. I attempt to study the interaction between individuals and their iPhones and in particular the kinds of meanings and values that individuals place upon the iPhone, which affected their justifications in the purchase of the iPhone. I found the influence of personal networks to be a key factor in providing information for respondents, leading to eventual ownership of the iPhone, and various reasoning for iPhone purchases by young Singaporeans to be determinative of their consumer behaviour. Bachelor of Arts 2010-04-01T03:26:00Z 2010-04-01T03:26:00Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/22660 en Nanyang Technological University 32 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Sociology::Social influence DRNTU::Business::Marketing::Consumer behavior Tan, Bishi. Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans. |
| title | Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans. |
| title_full | Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans. |
| title_fullStr | Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans. |
| title_full_unstemmed | Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans. |
| title_short | Millennials and the iPhone : a study of the consumer behaviour of young Singaporeans. |
| title_sort | millennials and the iphone a study of the consumer behaviour of young singaporeans |
| topic | DRNTU::Social sciences::Sociology::Social influence DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/22660 |
| work_keys_str_mv | AT tanbishi millennialsandtheiphoneastudyoftheconsumerbehaviourofyoungsingaporeans |