Earnings conference calls : objectivity and management of impressions by Microsoft and Apple.
This is a detailed study of linguistic choices in earnings conference call based on a case study of two companies: Microsoft Corporation and Apple Incorporation. The underlying purpose was to study the impact of linguistic strategies for expression of their respective corporate performance and manag...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/22666 |