Kiasuism in Singapore and its impact on repurchase intention
This study investigates kiasuism in Singapore and its impact on repurchase intention. The main objective is to find out what the characteristics of kiasu Singaporeans are and how these characteristics affect the levels of satisfaction and perceived risk of consumers towards a purchased brand. We fur...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35452 |