Empathy in written communications with customers.

Existing literature on the concept of empathy has mainly revolved around its definition and relation to the performance indicators of certain professions, such as sales and nursing. However, limited research has been conducted on empathy in written communications by organisations. This study adopts...

Full description

Bibliographic Details
Main Authors: Cho, Wei Hao., Goh, James Koon Hock., Lim, Abel Tao Siang.
Other Authors: Ulrike Marianne Murfett
Format: Final Year Project (FYP)
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/35479