Global brand value and company size as a financial performance indicator.
This original and independent research delves into one of the most influential topics in recent times – the use of brand value as a financial performance indicator. A firm’s financial performance is often the outcome of a complex interaction of forces within the firm, as well is with its external en...
| Những tác giả chính: | , , |
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| Tác giả khác: | |
| Định dạng: | Final Year Project (FYP) |
| Ngôn ngữ: | English |
| Được phát hành: |
2010
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://hdl.handle.net/10356/35481 |