Antecedents and outcomes of consumer empowerment : an empirical study.
Despite being a relatively new topic, consumer empowerment has been receiving increasing attention by both marketing academics and practitioners alike. This report describes an exploratory study that examines how various antecedents of consumer empowerment, namely, information about other consumers,...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35490 |