Google's generalised second price auction on keywords : analysing its profitability
Google is known to be the world's biggest search engine which is one of the most extraordinary internet successes of our time. Since its initial public offering at USD$85, Google’s share price has risen by 7 times. This demonstrates the large increase in the company’s market value and invest...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35502 |