Antecedents of consumers' usage intentions of self-service technologies.
The antecedents – perceived usefulness, perceived ease of use and perceived enjoyment – were studied to examine if they had a direct and positive effect on attitude toward using self-service technologies (SSTs) and behavioural intention to use SSTs. Attitude was hypothesised to be a mediator of the...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35508 |