Globalised Singapore brand : a study on Singapore Changi Airport's competitiveness.
In the dynamic aviation industry, airports are continually implementing new strategies to strengthen their position as an air hub. With major trends such as deregulation and the rise of Low-Cost Carriers (LCCs) changing the aviation industry landscape, it is imperative for airports to adapt quickly...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35528 |