Strategies for sustaining business vitality in international wholesale and retail trade : the case of a small company in Singapore

The wholesale and retail trade is an important contributor to Singapore’s GDP. Small medium enterprises (SMEs) in this industry make up 32% of the total SMEs in Singapore. However, the large number of cessations of companies in the wholesale and retail trade attests to the importance of understandin...

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Bibliographic Details
Main Authors: Avni Dhanvantry Shah, Wang, Shu Li, Lim, Stefanie Qinwen
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/35536