Social media : an additional channel for effective crisis communication.
Social media has been receiving a lot of attention from companies due to the large number of users that are engaged in it. A worldwide Nielsen study has shown that there is a 82% increase in users spending more than five hours a day on social networking sites in December 2009 since a year ago....
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35538 |