Factors affecting consumers’ attitude towards online shopping
The purpose of this paper is to apply the technology acceptance model (TAM) to examine factors that may influence consumer attitude towards online shopping and in turn,consumer purchase intention. The uses and gratifications theory is also applied to provide a psychological perspective to the resear...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35555 |