Sentosa lights of spring : a communications campaign.

Sentosa lights of spring : a communications campaign.

This report details the collaborative efforts between the authors from Nanyang Technological University Wee Kim Wee School of Communication and Information and Sentosa Leisure Group in promoting the event, Sentosa Lights of Spring 2010. The key strategies conceptualised for this communications campa...

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Bibliographic Details
Main Authors: Chui, Daphne Yong Xian., Ho, Charlene Wei Ling., Khoo, Zi Qi., Quek, Cheryl Mei Xian.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Language:English
Published: 2010
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/38605

Internet

http://hdl.handle.net/10356/38605

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