Port marketing as a tool of competitive advantage
Since the ports have a new role to play in today‟s environment, it operates under a hyper competition environment. It is because the port is become less complacent as their captive cargo is diminishing and its captive market is no longer a certainty. It shows the eroding of its monopolistic position...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/38640 |