Port marketing as a tool of competitive advantage
Since the ports have a new role to play in today‟s environment, it operates under a hyper competition environment. It is because the port is become less complacent as their captive cargo is diminishing and its captive market is no longer a certainty. It shows the eroding of its monopolistic position...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/38640 |
| _version_ | 1826127929856229376 |
|---|---|
| author | Choong, Yuon Yee. |
| author2 | School of Civil and Environmental Engineering |
| author_facet | School of Civil and Environmental Engineering Choong, Yuon Yee. |
| author_sort | Choong, Yuon Yee. |
| collection | NTU |
| description | Since the ports have a new role to play in today‟s environment, it operates under a hyper competition environment. It is because the port is become less complacent as their captive cargo is diminishing and its captive market is no longer a certainty. It shows the eroding of its monopolistic position.
With such case, seaport management reviews the necessity to adopt the marketing in order to succeed in the hyper competition environment. It is due to marketing is widely practice among the physical market and it has proven to be succeed in business. Nonetheless, seaport marketing is in the emergent phase and scant literature to support seaport marketing is a tool to create competitive advantage. Thus, a research has been done to bridge the gap. |
| first_indexed | 2024-10-01T07:16:33Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/38640 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:16:33Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/386402023-03-03T17:16:36Z Port marketing as a tool of competitive advantage Choong, Yuon Yee. School of Civil and Environmental Engineering Thai Van Vinh DRNTU::Engineering::Maritime studies::Maritime management and business Since the ports have a new role to play in today‟s environment, it operates under a hyper competition environment. It is because the port is become less complacent as their captive cargo is diminishing and its captive market is no longer a certainty. It shows the eroding of its monopolistic position. With such case, seaport management reviews the necessity to adopt the marketing in order to succeed in the hyper competition environment. It is due to marketing is widely practice among the physical market and it has proven to be succeed in business. Nonetheless, seaport marketing is in the emergent phase and scant literature to support seaport marketing is a tool to create competitive advantage. Thus, a research has been done to bridge the gap. Bachelor of Science (Maritime Studies) 2010-05-14T03:45:44Z 2010-05-14T03:45:44Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/38640 en Nanyang Technological University 99 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Maritime studies::Maritime management and business Choong, Yuon Yee. Port marketing as a tool of competitive advantage |
| title | Port marketing as a tool of competitive advantage |
| title_full | Port marketing as a tool of competitive advantage |
| title_fullStr | Port marketing as a tool of competitive advantage |
| title_full_unstemmed | Port marketing as a tool of competitive advantage |
| title_short | Port marketing as a tool of competitive advantage |
| title_sort | port marketing as a tool of competitive advantage |
| topic | DRNTU::Engineering::Maritime studies::Maritime management and business |
| url | http://hdl.handle.net/10356/38640 |
| work_keys_str_mv | AT choongyuonyee portmarketingasatoolofcompetitiveadvantage |