Television food advertising towards children : a content analysis of the Singapore advertising landscape and experimental study on the placement of pro-nutritional advertisements.

Television food advertising towards children : a content analysis of the Singapore advertising landscape and experimental study on the placement of pro-nutritional advertisements.

Food advertising has been recognized as one of the contributing factors to rising childhood obesity. This study aims to examine food and beverage (F&B) advertising as well as persuasion strategies in health communication in the form of pro-nutritional advertisements, in the context of children’s...

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Bibliographic Details
Main Authors: Lim, Glenn Yin De., Lin, Jieying., Tang, Shuxia., Chen, Wendy Jin Jing.
Other Authors: May Oo Lwin
Format: Final Year Project (FYP)
Language:English
Published: 2010
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::TV
Online Access:http://hdl.handle.net/10356/38796

Internet

http://hdl.handle.net/10356/38796

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