Port marketing as a tool of competitive advantage
Marketing has been used widely as a tool of competitive advantage since the motion became popular in the 1950s. Researchers and practitioners have developed highly sophisticated theories and models to explain how marketing affects a person‟s buying behaviour. Companies have used marketing tactics to...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/39618 |